Before we even get into why you need an online CRM marketing automation software, let’s first talk about what is a CRM? CRM, or customer relationship management, is a system that helps you manage your relationships with your customers. This is helpful if you have a lot of customers, and need some help keeping track of them all. CRM handles all kinds of contact information, such as names, phone numbers, e-mail addresses, birthdates, LinkedIn profiles, tasks, appointments, notes, and more. So now that you know what CRM is, let’s talk about online CRM marketing automation software.
What is marketing?
On the surface, this seems like a question with an obvious answer. Marketing is promoting and selling products and services. But how exactly does one go about doing this in an effective and efficient manner? This question may stump the average business owner, but we’re here to help.
Problems with marketing
Marketing can be costly, and its performance can be hard to measure. Many businesses don’t do a good job with their marketing and ultimately give up, deciding that the results just aren’t worth the cost and effort. But this can be an even costlier mistake.
Reality about marketing
Marketing, when done correctly, may be the single most important aspect of growing your business. Marketing helps you reach new potential clients that otherwise likely would never have heard of your company. Additionally, you don’t have to spend a ton of money in order to have a successful marketing campaign.
Tips for successful marketing
Create targeted marketing campaigns in order to increase effectiveness while decreasing costs
- Come up with something fun and catchy – no one wants to read yet another boring e-mail advertising some product or service
- Have a system in place to evaluate your marketing campaign, and be ready to tweak the campaign for maximum effectiveness
What can PayPanther’s CRM Marketing Automation Software do for me?
PayPanther’s CRM Marketing Automation Software is the solution to the confusion and costs that often come with marketing. PayPanther comes with a full bundle of times ready to use at your disposal. Start importing your clients and list them into different marketing groups or campaigns. Follow up and measure the ROI on each. Export these groups into the email campaign service of your choice. View over 25 built-in reports to track your income, expenses, and profit. Send invoices, get paid, and more!
Benefit of PayPanther Marketing Automation Software:
- Create marketing campaigns that can be targeted using CRM client information to achieve specified goals and objectives
- View real-time marketing expenditures
- Boost lead generation
- Evaluate effectiveness with precise performance metrics, and adjust campaign when necessary
- See which new leads, inquiries, or sales resulted from marketing campaigns
- Achieve compliance with CAN-SPAM act
Sound interesting? Try a free trial today.